The World Cup of Coffee!

All eyes were on David Brussa, Illy’s chief total-quality and sustainability officer. Brussa, a trim man in a navy suit with a tiny gold cup lapel pin, told the judges to trust their instincts and not overthink. Also, sugar could be found, in an emergency. Eighty-one cups of cold-brewed coffee arrived, spoons were raised, silence fell, and they were off.