The Thomas Edison of Bedding

The burgeoning bedding magnate was seated at his Studio City desk at another new job, producing a yet-to-be-announced Apple TV series. He has a mostly silver beard and wore an olive polo shirt. Behind him, multicolor pushpins dotted a naked corkboard. Part of his scattershot Nuvet pitch approach, he explained, had been to tell enough people about the idea that he would feel obligated to follow through. “I also felt like if I talked to enough people someone would eventually say, ‘Oh, you should talk to my cousin, they own Bed Bath & Beyond,’ ” he said. Close: One eventually connected him with Anum Teli, an entrepreneur whose family runs a textile factory in Pakistan, where the Nuvet is now made.