What If Ultra-Processed Foods Aren't as Bad as You Think?

Wilson, who specializes in working with clients from marginalized groups, was irked. She felt that van Tulleken’s experiment was over-sensationalized and that the news coverage of it shamed people who regularly eat processed foods—in other words, the vast majority of Americans, particularly the millions who are food insecure or have limited access to fresh food; they also tend to be lower income and people of color. Wilson felt the buzz ignored this “food apartheid,” as well as the massive diversity of foods that can be considered ultra-processed: a category that includes everything from vegan meat replacements and nondairy milks to potato chips and candy. “How can this entire category of foods be something we’re supposed to avoid?” Wilson wondered.