WIRED  |  gear

The More This Rolex Costs, the More You Want It. Here's Why

2024-09-06  2091  困难

Price rises of 6 to 8 percent twice a year have become the norm for Swiss watchmakers, high-fashion houses, and top designer labels, and the more expensive products account for more and more of the market: in April, Swiss watch exports rose 4.3 percent by value while also falling a similar amount in volume.

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