Kennedy’s proclivity for working out in belted denim long predates the knowing wink with which it’s now displayed. Take the summer’s “DOD-HHS Fitness Challenge,” for which Kennedy donned his favorite workout gear and did a bunch of pull-ups with Secretary of Defense Pete Hegseth. Or the viral clip of him from 2023, wearing jeans and boots and nothing else, squeezing out a final set on Venice Beach. I don’t believe that these show a man who lifts in jeans to maximize his clicks. I believe that they show instead a man who fits a waning archetype in fitness culture, a species that has for decades been endemic to the gym: Kennedy is a jeans guy.