People online found this quite troubling. “This man does not eat McDonald’s,” one post on X said. Burger King weighed in with its own response, as did Wendy’s, and Jack in the Box, and A&W. Soon enough, according to the news, Kempczinski was “under fire.” If you logged on between Tuesday morning and yesterday afternoon, you’d have been forgiven for thinking Kempczinski did something much, much worse than bite into a hamburger wrong.