Turning moments—whether geopolitical crises or quotidian morning trips to the gym or a coffee shop—into viral content is what social-media influencers do. But the war has scrambled the equation for influencers in Dubai. The strikes were gold by influencer standards, the chance for a bit of cinema-verité reporting from the front lines, Dubai-style. Yet the influencers have thrived by portraying Dubai as a magnet for the business-class (and above) global jet set, who are drawn to the city’s futuristic, crossroads-of-the-world appeal. After a few days, many influencers reached a Solomonic compromise: They might mention the war, but only to reassure their followers that Dubai was actually great and so ably led that there was no reason to worry about anything happening just across the Persian Gulf. The switch underscored how content creation in Dubai is different from content creation in most other places, because Dubai is fundamentally different from most other places.