No company better illustrates the abrupt reversals and, as critics see it, the moral elasticity around DEI than Target Corp. After George Floyd was killed by police officers 4 miles from the company’s Minneapolis headquarters in May 2020, the retailer wholly committed itself to the cause of diversity, equity and inclusion, announcing millions of dollars in donations to organizations supporting racial justice and social equity, and unveiling programs to increase its hiring of Black employees and spend more than $2 billion with Black-owned businesses. “I recognize it’s time to take it to another level,” Chief Executive Officer Brian Cornell said at the time.