Dettler was among those who felt exploited. He’d spent thousands of dollars on online book promotion from a company called Lettra Press LLC and didn’t feel like he’d gotten much for the money. So he was surprised when his former agent there, Tim Nola, called him in the summer of 2020 to say he’d quit Lettra and joined a competitor called PageTurner Press & Media, based in San Diego. Nola said he was calling because Dettler’s hunting book had stood out in his memory for its moneymaking potential. All Dettler would have to do was lay out a little seed money, he said, and a major publisher would be sure to take interest in printing Hunting: You’ve Got to Be Kidding! Oh, and by the way, he wasn’t going by the name Tim Nola anymore. From now on, he said, Dettler should call him Ray Ross.