This is luxury writ (very) loud — and it’s a trend playing out at hotels in almost every major summer destination, especially in Europe. Burberry tweeds deck out the Newt, a British resort in the Somerset countryside; Dior-branded buoys beckon in the water outside the Jumeirah Capri Palace off the Amalfi Coast; Missoni stripes cover the pool decks of the beach resorts Oku Ibiza and Cali Mykonos; Jacquemus’ banana-yellow sunbeds have taken over the beach club at the Monte-Carlo Société des Bains de Mer. The list goes on.