Buttelman and LaBruna, both 29, went into 2024 hoping to sell $3 million worth of products. Thanks in large part to their Swiftie luck, they topped out at $10 million. Following that viral moment (and an accelerated rollout in 1,000 Target stores in the months that followed), Fazit says its 2025 revenue is on track to exceed $40 million. “People like glam,” LaBruna says.