South Korea’s fertility rate is just 0.75 births per woman, the lowest on Earth, with the population projected to shrink by almost a third by 2072 if today’s pace continues. The implications are severe: a dwindling workforce, falling tax revenue, empty schools, an aging society with no one to care for the elderly, and a military facing a recruitment crisis. The government has poured hundreds of billions of dollars into the problem, from its own cash stipends for babies to subsidized housing and tax credits, with limited success. Now companies, fearing a future with no workers (and keen to attract talent at the same time), have joined in the spending spree.