Three months before the event, Amex got its cardholders first dibs on tickets, and at the tournament both companies built a series of elaborate pit stops and private clubs. Near the grandstands was a Chase Terrace with seating and concessions, not too far from a grab-and-go Amex shop with snacks, drinks and merch. Across the grounds, the Chase Lounge loomed over the shoulder of the American Express Fan Experience, where on the first floor, anyone could play a game of virtual tennis or pick up free hair ties and sunscreen. Upstairs, only Amex cardholders could grab a drink and have their US Open hat customized with a patch. Then there was Amex’s lavish Centurion Lounge, where members of its invitation-only Centurion program and holders of its less exclusive (but still posh) Platinum card could be treated to a more elaborate selection of food, a complimentary cocktail and a goody bag of luxury beauty products.