“Obviously it would have been better to have this all planned and have a big, bountiful 2025 Christmas,” says Emily Horgan, a kids media consultant and former executive at Walt Disney Co. But fans will still be interested in the property in the months and years ahead, so long as Netflix and its partners don’t screw it up. After all, Disney encountered similar delays when its surprise hits Frozen and Cars became much bigger than anyone anticipated, Horgan says, initially leaving the company without the full slate of holiday gifts buyers wanted. (The company has since made up for lost time on both.) “They have an opportunity to turn KPop Demon Hunters into a major, major franchise,” she says.