Both that grunt work and the matchmaking is done by Hunter Amenities International Ltd., a 44-year-old company in Burlington, Ontario. Hunter scouts cosmetic, fragrance and lifestyle products to pitch to hotels, airlines, cruise ships and gyms, helping consumers discover brands they’re primed to fall for and putting products in the hands of the crowds that those brands want to convert. “If you’re in even 50,000 rooms, you’ll have 4 or 5 million guest impressions on your brand every year,” says John Hunter, the company’s founder. Hotels, he says, “are very interested in having the right brand that fits the person that’s walking through the door to stay there.”