Plenty of powerful people don’t want to see the drinks on the market at all. After alcohol trade associations and the legal cannabis industry, both of which view hemp-derived THC beverages as direct competition, petitioned Congress to more strictly regulate hemp THC, a ban on most intoxicating hemp products made its way into the spending bill President Donald Trump signed to end the government shutdown in mid-November. The ban won’t go into effect for a year, and hemp THC companies are looking to save their fledgling industry with regulations that will allow it to survive.