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Target Needs More Than a Vibe Shift to Turn Its Business Around

塔吉特需要的不仅仅是氛围转变来扭转业务局面

Target Needs More Than a Vibe Shift to Turn Its Business Around
2025-11-24  4869  晦涩
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This year’s rally, however, will be Cornell’s final one as CEO. He launches into a retrospective of his time at Target Corp., dwelling as you might expect on the high points: His decision in 2015 to pull the company out of Canada, where its 133 stores were losing money. His $7 billion commitment in 2017 to refurbish hundreds of stores even as doomsayers were forecasting—wrongly—the demise of physical retail. (“We knew better,” Cornell tells the audience. “We talked with the consumer, and they told us they still loved stores—especially Target stores.”) The increase in the number of Target’s house brands, which now account for $30 billion a year in sales. And reaching $100 billion in annual revenue. “That’s still a very exclusive club,” Cornell says with evident satisfaction.

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