Hinton’s tutorial hits on two trends: Making videos using AI is getting easier, and the audience of small children on YouTube is growing rapidly. According to new data from Pew Research Center, YouTube use has jumped more for children under 2 years old than for any other youth cohort in the last five years. More than 60% of US parents who have a child under 2 say their kid watches YouTube, and over one-third of them say their child does so daily. YouTube and YouTube Kids are drawing more infants, toddlers and preschoolers than any other streaming site or learning app, according to a 2025 survey by Fairplay, an advocacy group focused on tech-related issues impacting children, with 70% of infants that spend time with screens using them.