Across the Southeast Asian country of 34 million people, where about two-thirds are Muslims, customers who’d sworn off global restaurant chains in solidarity with Palestine have fueled a boom in local brands. Malaysian cafe chain Zuspresso Sdn., for instance, which had fewer locations in the country than Starbucks in 2023, doubled its store count last year as Starbucks’ shrank; today, the chain known as Zus Coffee is the largest coffee purveyor in Malaysia with more than 700 outlets that sell pumpkin spice lattes as well as concoctions infused with local flavors such as coconut and palm sugar.