BLOOMBERG | businessweek
Japan’s Viral Horse-Racing Video Game Has Players Flocking to Real-Life Stables
日本风靡一时的赛马电子游戏吸引玩家奔向真实马厩

2025-12-29 927词 中等
Cotas is one of countless global gamers who’ve fallen in love with the world of Japanese horse racing through Umamusume, a mobile game produced by developer Cygames Inc. in Tokyo. Since its 2021 introduction, the Japanese version has topped 30 million downloads across Asia and generated movies, live concerts and even a collaboration with KFC. After its English-language release in June, livestreams of the game on Twitch amassed hundreds of thousands of views, catapulting Umamusume onto the screens of a broad international audience. In December it was named best mobile game of the year at the 2025 Game Awards.
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