The adults in the area look bemused. Most don’t realize the teen in the trash is a YouTube sensation and newly minted beauty mogul with a brand that regularly sells out at Sephora. They don’t know she’s just been offered a sweeping Netflix Inc. deal, which will make her a regular on the streamer for at least the next three years. They surely have no clue she’s becoming one of Gen Alpha’s biggest celebrities—well, maybe the screams tip them off.