Yet most Gen Alpha kids have more access to money and control over how it’s spent than their moms and dads did at their age, according to a survey of parents conducted by Morning Consult and Bloomberg Businessweek. Nearly 4 in 5 Gen Alphas in the US have earned money for doing household chores—something their millennial parents might find familiar—but they’re also building wealth (or at least banking cash) in far more 2026 ways. Fifty percent of kids have made money at least once by selling things they make or no longer use, either in person or online, while 38% have earned money by creating content, streaming or influencing, the survey shows.