Those familiar with Sephora’s shelves will recognize a lot of MCo products, even though they’re not sold there. MCo offers dozens of dupes for items like Sol de Janeiro’s bestselling body mists, with their colorful fluid and distinctive labels, and Estée Lauder’s Advanced Night Repair serum in the classic brown bottle, which is so recognizable that the product is simply called “little brown bottle” in China. MCo prices range from about $3.50 for a heart-shaped powder puff and top out at $20-ish for skin-care items. The originals usually cost multiples more.