Some creative types are embracing these new tools, excited about the expansive and liberating possibilities they offer. Others are cautious. Here’s what I think most worries many people: What if we can’t tell the difference between artistic works generated by a machine and those created by a human? We think of ourselves, humans, as special. The arts have always been a soulful expression that reflect our deepest values. Yet if we embrace AI-generated songs, movies, artwork, and books that pass a sort of artistic Turing test, some fear it comes at the expense of our humanity. That we lose something of ourselves, our essence, by outsourcing art to machines. As I have grappled with these questions, I’ve found it helpful to observe industry trends and how creative types are thinking about them.