While coal has been losing its prominence in electricity generation, both in the U.S. and other developed countries, it still represents one-third of global electricity generation. With the right investments and a drive to make coal more efficient and environmentally friendly, the U.S. can play a prominent role in the future of the global coal industry that includes investment in next-generation technologies to reduce coal’s environmental footprint. In fact, President Trump’s EO underlines "clean" several times and emphasizes "accelerate development of coal technologies." But one integral part of the plan should be to generate enough interest in the private marketplace to fund the necessary investments in the quickly shrinking coal industry.