That’s exactly what President Trump did. He embraced new platforms, leaned into long-form podcasts, and even launched a TikTok account that quickly became the fastest-growing account in the platform’s history. The results spoke for themselves. Nationally, 46% of Gen Z backed Trump in 2024, a 10-point surge from 2020. In Wisconsin, Republican support among 18-to-29-year-olds jumped from 36% in 2020 to 48% in 2024. That is a generational shift in motion.