The ideal is an inspiring story of adversity or poverty overcome by force of will. Or failing that some act of heroism which makes them stand out. Announcing Laila Cunningham, as Reform’s candidate for Mayor of London, Nigel Farage sought to brand her “vigilante mum” because of an incident when she tried to find the muggers who attacked her child. It’s an appealing take even if it amounts to less than a political programme.