On the campaign trail, de la Espriella has invoked God in a “moral and spiritual” battle to save his Andean nation from the “evil” of the left. He borrows from other hard-right leaders in Latin America in more than just his message; his choice of a tiger as a symbol evokes Argentine President Javier Milei’s trademark lion, while his neatly trimmed black beard, moustache and sideburns channel El Salvador’s President Nayib Bukele.