Soon, the likes of Vesta — the luxury Brera restaurant where footballers and actors mingle — and DaV at Louis Vuitton picked up on the trend and included lobster rolls on their menus. While Vesta’s was a summer-only addition, DaV — the Milan offshoot of the Michelin-starred Bergamo restaurant Da Vittorio, famed for its paccheri al pomodoro — made it a year-round option.