Let’s start with the rich. Most people do not find money — or the main ways of making money, such as banking — intrinsically interesting. This might be less true in societies that are new to wealth. But it holds in the established western cities. There, the self-made often discover too late that all their work and risk-taking has brought them less social status than expected. A minor magazine editor outranks them at a party. A hand-to-mouth actor is more welcome at Soho House. A bureaucrat can affect their business.