And jusqu’ici, the shills and shamans of bitcoinland have been getting away with it too. Sure, sure, bitcoin might have had a couple of dozen substantial crashes, a few hundred crypto companies might have gone bust, untold numbers of people might have lost their life savings, but every time bitcoin falls, it has always bounced back. Those who can afford it manage to cling on (it’s the people who can’t who are wiped out), and the cognitive muscle memory they acquire on each rebound leads them to believe their hallowed crypto coin is going to live forever.