“Pink has an enduring appeal because it is incredibly versatile,” says Juanita Huber-Millet, founder and creative director of luxury nail salon Townhouse. “It can feel romantic and playful but also modern and understated, depending on how it’s worn.” This month the brand, which has salons across the UK and US, launched a Valentine’s Day manicure with a sheer pink base, red French tips and milky white hearts. Other romantic launches include Glossier’s flamingo-toned Cloud Paint Plush Blush and Celine’s upcoming collection of tinted lip balms, which lands in April with a standout “bitten lip”-style pink.