The business community is subtly pushing back against this administration, too. Even the US Chamber of Commerce has stressed the need to remain “fearless” in defence of free markets and “open to the world”. While the impetus may be more commercial than moral, who cares? Companies, which spend more on Super Bowl advertising than on any other single event per year in the US, know that the market for white supremacy and Christian rock is smaller than that for Bad Bunny, J Lo and Shakira, as evidenced by recent NFL halftime show choices.