Ring’s Super Bowl ad appeared intended to inspire hope: a neighborhood harnessing the power of technology to find a lost dog: a distraught girl misses her pet, Milo, who has gone missing. Gone are the times of putting up “missing” posters. Simply posting Milo’s photo through the Ring app automatically alerts a host of nearby cameras to use AI to look for a match, the ad says. A neighbor then arrives on their porch with Milo, safe and sound. As they reunite, feel-good music plays. But the reference to the AI-powered feature Search Party, meant to mimic the activity of a real one, quickly triggered comparisons with a dystopian Black Mirror episode. Viewers wondered: if the company could quickly access hundreds of Ring cameras in a neighborhood to find a dog, what’s stopping it from targeting a person in the same way?