Such robust language was welcome. So was the announcement by the technology secretary, Liz Kendall, that a promised ban on the creation of non‑consensual intimate images will come into force this week, and nudification apps will be outlawed quickly. At the weekend David Lammy claimed that JD Vance shares the UK government’s objection to tools that enable users to undress children in photographs. Clearly, ministers do not want a fight with Donald Trump and would prefer US politicians to get on board with a challenge to big tech over image-based abuse. But Mr Musk’s aggressive opposition to regulation may make a public battle inevitable. He wants Grok to be competitive with OpenAI’s ChatGPT. And sex sells.