GUARDIAN  |  Opinion

Are Trader Joe’s tote bags the last vestige of American soft power?

Trader Joe’s 手提袋是美国软实力的最后遗迹吗?

‘For those unaware, Trader Joe’s is an American grocery store chain known primarily for its affordable prices, whimsical tropical branding, and heart-attack-inducing parking lots.’

‘For those unaware, Trader Joe’s is an American grocery store chain known primarily for its affordable prices, whimsical tropical branding, and heart-attack-inducing parking lots.’

2026-01-16  965  中等
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All across the world, eager consumers are seeing price tags of up to $50,000 for a bag I can buy today for $3 that I will then shove into the remaining empty space in my closet and completely forget about every time I go shopping. Such is the fate of most tote bags. It’s a lonely existence, filled with neglect rather than groceries. So, why all the fuss over something so trivial? How did a store for budget-conscious Americans become a status symbol everywhere else?

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