And it’s not just The Traitors. Generally, I believe spoilers are far less of a concern than they once were. A decade ago, the internet was a lawless wild west for spoilers. We were only just adjusting to streaming and its binge drops, meaning some viewers would burn through an entire series, and loudly discuss it, before others had even watched an episode. And X (then Twitter) in particular, seemed to be at its chattiest and most indiscreet: for those of us who were UK based, a Monday morning on there after the US broadcast of, say, Game of Thrones, was a Total Wipeout-level obstacle course of spoiler avoidance. No matter how many keywords you muted – “Cersei”, “dragon”, “beheading”, “RIP” – you were still likely to encounter a whacking great revelation mid-mouthful of Shredded Wheat.