Although Eve isn’t the only young woman to love the show, people don’t mention how much gen Z women love it, since it’s priced in that they’ll watch anything (which in itself is quite sexist). The audience getting all the attention is heterosexual women in middle-to-late middle age – in the US, we’re known as wine moms. One minute we love it because the men are “unthreatening”; the next, we prefer a love story without a woman in it so we don’t feel jealous. One person – this wasn’t on the internet, this was my actual friend – said Heated Rivalry was like porn without the sex (it’s true that there’s way more yearning than action), so there was nothing really there to detain gay men. Straight middle-aged women were just enjoying playing with our sexy man dolls, a bit like Lego.