GUARDIAN  |  Life and style

‘An evolving era of play’: UK toy sales rise for first time since pandemic

“游戏的演进时代”:英国玩具销售自疫情以来首次增长

Devices such as the screen-free Toniebox speakers, which play songs and stories, resonated with parents and younger children.

Devices such as the screen-free Toniebox speakers, which play songs and stories, resonated with parents and younger children.

2026-01-20  472  简单
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With toys linked to everything from sports such as Formula One to hit films and TV shows including KPop Demon Hunters and Stranger Things, the British Toy & Hobby Association (BTHA) said the sales picture pointed to an “evolving era of play, where toys are increasingly embedded in wider cultural moments, enjoyed by all the family”.

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