It’s an old cycle. Scarcity gives you an aura, which gives you cultural leverage, but once the leverage has been deployed, you are no longer scarce and you lose the aura. These days, Johnny Depp has been cast out of the multiplex. Riyadh might be the only place he can open a movie, given he’s been reduced to a lucrative bromance with Saudi crown prince Mohammed bin Salman. As Vanity Fair hilariously had it: “Both men knew how it felt to suddenly go from golden boy to outcast.”