Yet Macron is not wrong. The backlash building up against social media now is unmistakable, as guilt over all those hours wasted scrolling meets growing alarm at the ugly and dystopian world big tech has helped create. Only last week the Labour MP Jess Asato, a government adviser on violence against women, described how an X user had created an AI-generated video of her being chloroformed and prepared for rape. Who wants their 14-year-old daughter hanging out somewhere that happens? Though teens mostly prefer TikTok, Instagram and Snapchat to X, it’s the grim excesses of the platform under Elon Musk that have shaken many adults out of complacency.