GUARDIAN  |  Business

‘Generational shift’ towards sparkling wine behind strong sales, says UK’s Chapel Down

英国Chapel Down表示,强劲销售背后是向起泡酒的“代际转变”

‘We are seeing a generational shift into English sparkling wine [by] millennials, who prefer a lighter, fresher, crisper style of wine.’

‘We are seeing a generational shift into English sparkling wine [by] millennials, who prefer a lighter, fresher, crisper style of wine.’

2026-01-29  567  中等
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James Pennefather, the chief executive of Chapel Down, said: “In spite of continued economic pressures, consumers are continuing to find reasons to celebrate, with over 1m bottles of Chapel Down traditional method sparkling wines dispatched for the first time during 2025.

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