The lingerie line emphasizes sizes for all body types, allowing women the freedom and comfort of bras that are designed for their physical realities. Sweeney issued a press release in which she said: “I wanted to create a place where women can move between all the different versions of who we are. I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.” I’m far from an expert here, so forgive me if I ask how often women go water skiing in lingerie? Perhaps I’m just not invited to these events.