And there it was. I checked the photo and saw my eyes had not been deceiving me. I wish they had been. An advert for, and I quote, WALE’S LARGEST VAPE SHOP. I’m no pedant, and I appreciate it’s tricky to know where to put a possessive apostrophe when the word ends in S, but –ye gods! – this is quite something. And it was only when I’d captured it for posterity that I realised (so entranced had I been at the WALE’S) I’d missed CHEAPEST PRICE’S.