HBR  |  Sales and marketing

A Better Way to Link Sales and Marketing

销售与市场联动的更优方案

A Better Way to Link Sales and Marketing
2024-11-01  3589  晦涩
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Companies will need to overcome financial, technical, and organizational obstacles to establish a DCH, especially if their existing systems reside in departmental silos. That will take leadership, often at the CEO level. We believe the build-out of a DCH should have a prominent place on the agenda of many CEOs because a successful implementation can deliver a substantial return on investment.

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