While leading Procter & Gamble, for instance, Lafley asked his CFO to handle most meetings with analysts and investors so that he could spend more time with P&G’s customers and R&D leaders. And while serving as dean of the University of Toronto’s Rotman School of Business, Martin spent zero time on faculty recruiting—an activity that had consumed 50 days a year for his predecessor—in order to find new ways of engaging alumni and raising the intellectual profile of the school.