Recent advances in large language models (LLMs), a type of generative AI, are now making it possible to perform these activities without such support, reducing the time to make decisions from days and weeks to minutes and hours and dramatically increasing planners’ and executives’ productivity and impact. In this article we’ll explore how LLMs can be used to generate insights from data that will give executives a better understanding of the state of their supply chains, answer what-if questions, and update supply-chain-management tools in order to take into account the current business environment. We’ll also highlight the challenges that companies must overcome to adopt LLMs and the opportunities for expanding their applications in the future.