HBR  |  Business communication

Research: When CEOs Use War Metaphors, Analysts Worry

研究：当首席执行官使用战争隐喻时，分析师感到担忧

Research: When CEOs Use War Metaphors, Analysts Worry
2025-01-03  943词  中等
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But is this language actually effective when addressing financial analysts, a critical audience? Our research, forthcoming in the journal Organization Science, reveals that war metaphors often have the opposite effect, leading analysts to interpret them as signals of undue risk and aggression rather than strength.

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