As consumers’ interactions with digital products and platforms increase, more companies are recognizing the need to focus on the safety of their digital products from the earliest stages of development. Product development that considers safety as a key feature is, in and of itself, not novel. In industries like automotive and aviation, safety is prioritized during product design. But designers of consumer-facing digital products have tended to focus on novelty and speed—“move fast and break things”—creating a product development culture in which customer well-being has not been a central concern. As digital products increasingly involve personal connections, payments, and our most private information, that view needs to change—as does the way these products are developed.