For the past five years, we’ve been designing and testing an alternative model in a collaboration betweenMoreThanNow, a behavioral science practice founded by James, and a collective of academics, including Siri and Edward, from the Harvard Business School, the Harvard Kennedy School, Exeter University, and the University of Chicago Booth School of Business. This has involved partnerships with organizations such as AstraZeneca and Nationwide Building Society, who we share studies from below; published papers in journals such asScienceand theAcademy of Management Journal; and demonstrable impact for employees and organizations in the real world. Below we share the components of that approach, which we call the “4T model,” and discuss some experiments that have brought it to life.